XTable as an interactive drawing table in the presentation of the Audi e-tron

Technology and innovation have a fundamental space in the automotive sector. Not only in the manufacturing system and in the performance of the new models that come onto the market. Brand marketing is always revolutionary.

Audi has been generating expectation with the new completely electric model. Although the world presentation was in San Francisco in September 2018, he wanted to make a special event in Madrid for some guests, specialized press and people related to the brand, with the participation of its designer, the Spaniard Juan Carlos Huerta.

For the audiovisual part of the event, Audi had Sono, a great specialist in solutions for events. We collaborate with them in the design of the interactive components.

As one of the objectives of the presentation was to highlight the line of the new model, an interactive table was connected to a large format screen. XTable worked with a software that turned it into a drawing board. Because of that, Juan Carlos Huerta could show attendees the process of creating the car, highlighting the details that characterize the e-tron model, such as the horizontal lines in the lights, the molding of the doors or the taillight.

There were 4 spectacular sessions in which we had the opportunity to participate. And best of all, it’s a sector we’re passionate about, the motor. Thanks to Sono for rely on us one more time.