Coca-Cola introduced Royal Bliss in a spectacular technology-supported event
9 March, 2017/AR, Marketing and Events, WebApp, XTable
January 25 was the date of release of the new brand by Coca-Cola, for which DigaliX set up 3 interactive tables with custom-made software and design.
By means of a reactive system used for the object recognition – configured to have a response to Royal Bliss’s glasses only – professionals would use the XTable to show the guests the variety of the beverage brand. The device would also play a video starring Javier Aranda, a Spanish chef awarded with two Michelin stars who contributed to the creation process.
A sample of the technology used for a new, impressive way of communication. A great ally that brings a whole new world of sensations related to the multinational’s new proposal in Spain.
Useful Links:
– http://www.vogue.es/living/galerias/fiesta-celebrities-royal-bliss-madrid/13343/image/1202881
– http://www.traveler.es/viajes/mundo-traveler/articulos/royal-bliss-experiencias-extraordinarias-famosos-en-madrid/10110
– http://www.elindependiente.com/economia/2017/01/25/coca-cola-lanza-royal-bliss-primera-marca-despues-10-anos/
– http://www.elplural.com/pimienta/2017/01/25/royal-bliss-lo-nuevo-de-coca-cola-que-te-hara-salir-de-tu-zona-de-confort
